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Effective, engaging, and scalable visual communication is key in capturing attention and improving collaboration in modern businesses. Here is how video wall technology can help modern businesses achieve these goals and stay ahead of the curve.
Key takeaways
- Video wall technology offers large, flexible displays that help businesses share information clearly and effectively.
- From control rooms to retail stores, video walls support critical functions like monitoring, branding, and customer engagement.
- Choosing the right video wall system means considering display quality, hardware, control systems, and long-term scalability.
- Unisol provides complete video wall solutions, from design to installation, making us the ideal partner for your business.
According to Canva's Visual Economy Report, 90% of sales leaders believe visual communication accelerates sales cycles.. This growing reliance on visual tools highlights the need for smarter ways to share information across teams and audiences.
One solution leading the way is video wall technology. A video wall is a group of screens or monitors connected to work as one large display. These screens are controlled through a single system, so the content looks smooth and connected across each panel.
Unlike traditional signs or posters, video walls are dynamic and easy to update. You don't need to print new materials or swap out displays manually. This makes them a more intelligent choice for modern businesses that want to keep their visuals fresh and attention-grabbing.
Businesses invest in video walls because they offer bright, high-resolution visibility, flexible sizing for any space, and real-time content control. Whether updating messaging or displaying different content sections, video walls make communication clearer and faster.
They go beyond traditional displays by creating a more substantial visual impact and helping your message stand out. Read on to see how video walls can transform your business’ connectionswith customers.
Core business functions video walls support
Video walls support many core business functions by improving how businesses share and display information across different environments. Below are some key areas where video wall technology makes a big difference:
1. Operations and control rooms (including network operations centers and security monitoring)
These commercial displays for businesses are a great fit for operations centers and control rooms where teams monitor large amounts of information at once. They can show real-time data, video feeds, and alerts all on one large screen. This is especially helpful in places like network operations centers and security rooms.
2. Customer engagement and digital signage (retail, hospitality and more)
Video walls in retail stores and hotels grab attention and keep customers engaged. They can display promotions, videos, menus, or other helpful information in a modern and exciting way. This helps create a better experience for visitors and encourages them to spend more time and money.
3. Branding and corporate identity ( lobbies, boardrooms, etc.)
Video walls in company lobbies or boardrooms help make a strong first impression. They can showcase a brand's story, values, or latest achievements boldly and memorably. You can use them to show that your business is forward-thinking and professional.
4. Education & collaboration spaces (think lecture halls andevent spaces)
Video walls in lecture halls and event spaces make learning and presentations more interactive and engaging. Teachers and speakers can share videos, slides, or live content that everyone can see clearly. This makes it easier to explain ideas and keep people interested.
What to look for in video wall technology
Choosing the right solutions means knowing which features matter most for your space and goals. Here are the top things to consider when planning a video wall setup:
1. Display resolution and brightness for different environments
Bright screens are essential in places with a lot of light, while sharp resolution helps make details easy to see from any distance. But this can only work if the video wall has high resolution and enough brightness for your setting.
2. Hardware (LED vs. LCD vs. projection options)
Different types of hardware offer various benefits. LED screens are bright and long-lasting, while LCD panels are great for budget-friendly indoor use. Projection systems are a great option in darker rooms.
3. Mounting, bezel size, and aesthetics
Mounting systems should be strong and easy to adjust. Thin bezels (the borders between screens) help create a smoother, more seamless image. Also, ensure the overall look matches your space and brand style.
4. Control systems and content management software
The best control software lets you change what's on the screen quickly and easily. It should allow you to schedule content, switch between layouts, or manage multiple screens from one place.
5. Integration with AV-over-IP or existing systems
Your video wall should integrate seamlessly with your current AV or network setup. Systems that support Audio Visual over Internet Protocol (AV-over-IP) make sending video and audio to your wall easier using your existing network.
How video walls compare to other commercial displays
When choosing between a video wall and a standard digital display, it's essential to understand what each option is best suited for. The right choice depends on your space, your goals, and how much content you need to show.
A standard digital display is usually better if you only need to share simple visuals like menus, announcements, or videos. These screens work well in small spaces like waiting areas, reception desks, or store aisles, where one screen can convey the message without much effort.
On the other hand, video walls are ideal when you need to make a significant visual impact or manage more complex content. They are suitable for control rooms, conference centers, retail stores, or any place where it is essential to show live data, multiple feeds, or large-scale content. With their size and flexibility, video walls help businesses stand out and work more efficiently.
While video walls cost more than standard displays, they offer better long-term value as they are scalable and adaptable. You can start with a small setup and expand it later as your business grows, which makes it a smart investment for organizations with changing needs.
Planning a video wall deployment: What end users need to know
Planning a video wall deployment takes more than just picking the screens. It involves making sure your space and systems are ready to support it.
One of the first things to consider is your infrastructure because a video wall needs the correct setup for optimal performance. Key factors to consider include:
- Power: Ensure your electrical system can handle the power demands of multiple screens.
- Networking: Reliable and fast network connections are needed, especially if you're using AV-over-IP or real-time content.
- Wall load: The wall or structure where the video wall will be mounted must be strong enough to support the weight.
- Cooling: Video walls can generate heat, so proper airflow or air conditioning may be necessary to prevent overheating.
Another critical step is working with AV/IT consultants who understand the technology and how to deploy it correctly. They can help you avoid poor screen positioning, uneven lighting, or technical underperformance.
For instance, Unisol International makes the process easier by handling the entire project from start to finish. We take care of the design, source the right equipment, manage installation and integration, and even train your staff on the system application.
Take your business communication to the next level with Unisol
Effective communication helps businesses work better, make faster decisions, and connect with their audience more meaningfully. Video wall technology plays a significant role by turning everyday spaces into powerful visual hubs for sharing information and ideas.
But your results will only be as strong as your chosen video wall technology. Some systems are built for performance, clarity, and scale, while others offer only the basics. To get the most out of your investment, be sure to work with experts who understand the difference.
Unisol International can help you design, deploy, and support the right video wall solution for your space and goals. Reach out today and see how the right visual technology can elevate your business.
