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By Alberto Jessurun / April 28, 2021 / Blog

More Than Just Security: 7 Other Benefits of Video Surveillance

Video surveillance is an effective tool for providing comprehensive security, but it also comes with several exciting ancillary benefits.

Thanks to cloud-based technology, automation, and better camera quality, video surveillance can do so much more than passively monitor a business, home, or public space. Video surveillance trends have proven that this tried and true method of securing a premises can adapt to the modern needs of our world.

Whether used for securing a business, private residence, or public area, video surveillance can monitor crowd activity, prevent theft, and serve as a crucial aid to police in the aftermath of a crime. By using video surveillance, individuals send a message that they care about not just the safety of the area they are monitoring, but also the people who inhabit that space. As a result of the rise of mobile video surveillance, that monitoring can take place from anywhere in the world.

For those who still associate video surveillance with its most basic function — filming a space to keep it secure — there are many additional benefits to consider. In this article, we will discuss some of those surprising benefits and touch on how upgrading video surveillance technology can help achieve positive outcomes.

Understanding consumer behavior
Improving employee productivity
Maintaining safety standards
Monitoring traffic
Monitoring weather
Deterring crime
Helping people feel safe

1. Understanding consumer behavior

In addition to its ample security benefits, video surveillance can also be used as a research tool that provides powerful insights into your consumer base. In the case of a retail space, for example, one might use video surveillance technology to understand the times of day and days of the week that are busiest or slowest. This can help inform staff scheduling and inventory replacement protocols.

A business might also use video surveillance to observe how consumers interact with a space. What products are they drawn to? What areas do they have difficulty navigating? How long do they stay, on average? Observing, recording, and analyzing this data can result in better business decisions overall.

2. Improving employee productivity

Business owners may not be present in a brick-and-mortar space 24 hours a day, but video surveillance can still allow them 24-hour access to that space. This is an effective management tool that can inform decisions about hiring, retaining, and training employees. A business owner can also use video surveillance to ensure that tasks are being completed and customers are adequately attended to. Employees who are aware of this practice may be more likely to be productive as a result.

3. Maintaining safety standards

From the workplace to public safety, maintaining standards that keep employees, consumers, and members of the public out of harm’s way is an important benefit of video surveillance. Monitoring video surveillance, even from a remote position, can help identify potential threats to safety like spills, debris, fire danger, etc. This makes it possible to get these threats under control before they develop into mishaps, or, worse, disasters. Not only is this key in keeping individuals safe, but it can also help a business avoid liability.

4. Monitoring traffic

When placed outside of a property, video surveillance can help monitor traffic. Thanks to advances in weather-resistant video surveillance technology, this is more possible than ever. Video surveillance can be mounted on an outdoor wall and used to assess traffic flow in a parking lot, which can help inform decisions about space needs, periods of heavy demand, and possible safety issues.

5. Monitoring weather

Another benefit of video surveillance — especially with a weather-resistant camera placed in an outdoor area — is weather monitoring. For those who rely on up-to-date, accurate knowledge of the weather for event planning and other purposes, this can be an early warning system to pivot operations due to inclement weather.

6. Deterring crime

Video surveillance is effective not just in providing footage to solve a crime but preventing it in the first place. A few well-placed cameras — and word of mouth to both staff and consumers — can deter theft, vandalism, and other crimes. One study noted that this is most effective when combined with other security methods, such as fencing, guards, and adequate lighting.

7. Helping people feel safe

The psychological effects of video surveillance are not to be underestimated. From the employee working alone late at night to the customer browsing with small children, implementing video surveillance helps people feel safe.

Technology solutions from Unisol

No matter what type of business or space you are looking to secure, video surveillance is an important component of improving safety standards. Unisol can help deliver this with items from an extensive online catalog of solutions available for worldwide shipping. To find out more, contact Unisol International today.

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More Than Just Security: 7 Other Benefits of Video Surveillance

Video surveillance is an effective tool for providing comprehensive security, but it also comes with several exciting ancillary benefits.

1. Understanding consumer behavior

2. Improving employee productivity

3. Maintaining safety standards

4. Monitoring traffic

5. Monitoring weather

6. Deterring crime

7. Helping people feel safe

Technology solutions from Unisol

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