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Video makes digital signage stand out. Here are tips on using video to your brand’s advantage.
Key Takeaways:- Public preference favors video marketing
- Images beat text and/or audio for engagement and recall
- Short audience attention spans require focused and brief videos
- Digital video signs can overcome loss of message issues suffered in noisy locations
- Major brands and industry insiders are turning to funnier videos to reach customers
Your audience wants video
Public opinion in the age of social media is clear: dynamic imagery motivates consumers. Small Biz Genius highlights how “69% of people prefer video over text when learning about products or services,” with YouTube generating more than 500 million hours (about 57,000 years) of videos watched daily. This translates favorably to digital signage. People are oriented to seek out and pay attention to videos in their daily lives, meaning any digital signs incorporating them draw viewers. This is based on the “picture superiority effect.” Over a period of several days, human memory retains only 10% of the information it receives as text or audio. This jumps to 65% retention if audio and/or text pairs with images. An online infographic from Entrepreneur noted more statistics underlining the power of images in audience engagement:- The human brain is inclined to process visuals
- Visual data provides 90% of information transmitted to the brain
- Graphic stimuli process 60,000 times faster than text
