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By Alberto Jessurun / June 15, 2022 / Blog

How the Telecommunications Industry Can Respond to Innovation

Old and new problems are fueling unprecedented change in telecommunications. Learn how industry leaders, policy makers, and the public are driving companies to adapt.

Key Takeaways:
  • Closing the digital gap is essential for telecommunications companies to fulfil their roles
  • Reducing environmental impact and increasing sustainability in communications are priorities for the public and policymakers
  • Embracing options like alternative energy, 5G, and circular economies can help telecommunications companies stay responsive
  • Adopting machine learning can keep companies connected to consumer data, which can drive innovative solutions
Today’s telecommunications companies are at the intersection of many innovative opportunities in a rapidly growing market projected to be worth $3.46 trillion by 2025. This growth is putting greater emphasis on telecommunications issues that must be addressed internally by companies seeking to stay competitive, such as wider VoIP adoption, evolving security issues, and edge computing.

Wider global concerns are also affecting the sector, requiring telecommunications companies to fully appreciate how these outside factors will affect them -- and how the industry can contribute to positive progress. Our guide will explore how the telecommunications industry can achieve company growth and improve customer service by embracing change and driving innovation themselves.

Ending digital divisions creates a more connected world

The telecommunications industry connects people to each other, to resources, and to opportunities. Millions of people around the world are currently hindered by no or limited access to cell phones and internet through lack of telecommunications service or unaffordable options.

This is the “digital division” which the telecommunications industry must reduce. A lack of internet access makes day-to-day tasks more difficult for millions of Americans and can compromise educational performance. Globally, data from the Pew Research Center found the cost of mobile devices is the leading reason many emerging economies don’t use cell phones

These two factors can harm quality of life and reduce the chance of a prosperous future for some ethnic and economic groups. The telecommunications industry can play a valuable role by embracing innovative solutions to these connectivity barriers. Examples include Ericsson’s Connect to Learn and the World Economic Forum’s EDISON Alliance which includes telecom giants like Verizon, Nokia, and Dell.

Reassessing current hardware and/or data-delivery models can be enable affordable access to all locations and incomes. Becoming a provider in the government’s Affordable Connectivity Program could help your telecommunications organization join the growing coalition seeking connectivity for all.

Responding to environmental necessity

Making telecommunications more widely available carries environmental responsibilities. Massive levels of pollution are produced across many industries; Green America named the telecommunications industry a big contributor. This is due to its use of millions of megawatt hours of electricity (and the burning of fossil fuels) causing 16 million tons of CO₂ emissions every year.

Green America also highlighted how some major telecommunications providers have become agents of positive change. These shifts are in line with customer desires; 81% of consumers expect companies to use environmentally sustainable communications. They also align with government initiatives aiming for massive greenhouse-gas reductions by 2050 to “shape the public’s tastes and buying habits.”

The United Nations’ Net Zero project is further driving necessary operational changes. Evolving consumer tastes and federal policies mean the telecommunications industry must pivot toward greener operations to retain customer faith and comply with regulations. Here’s how they can start.

Adopting innovative technologies and attitudes

Telecommunications companies can keep pace with global environmental regulations and customer expectations by upgrading existing infrastructure and business models. A few options to consider are:
  • Greater reliance on wind turbines or solar power panels as sources of renewable energy
  • Investigating 5G’s potential for positive environmental impact such as reducing greenhouse gases (there are also concerns about 5G’s effects; it must be considered carefully)
  • Enabling customers to reuse, resell, or recycle old telecom devices. Vodafone is encouraging a positive circular economy.
A greener telecommunications industry is a win-win for businesses; it automatically makes its customers more environmentally responsible. This mutually beneficial arrangement creates significant new business opportunities and a more favorable public profile for all involved. These are two priceless assets in the looming low-carbon economy.

Using machine learning to communicate on deeper levels

There are two types of telecommunication companies. The first believes connecting open lines is where the job starts and ends. The second uses available technologies to build data-based relationships which benefit both providers and the public.

Data mining and intelligent data interpretation are possible through machine learning, which is a subfield of artificial intelligence (AI). Making this increasingly popular technology part of your telecommunications framework can connect you to customers on multiple levels, leading to improved trust and increased revenue.

For example, machine learning can rapidly analyze communications based on previously recorded data and patterns. This allows faster identification and resolution of service issues, customers who are more likely to stay with that provider.

Every customer interaction with a telecommunications provider that uses machine learning provides data on preferences and operational pain points. Knowing what customers want and need invaluably helps businesses anticipate problems and improve and develop products and services.

Those three tools improve telecommunications companies by keeping them innovative, profitable, and responsive to trends. The benefits don’t end there. Read our previous blog on the top six uses of AI in telecom to learn more about how using this technology can help companies evolve. 

Contact Unisol International to boost your competitiveness

Unisol International specializes in providing the best technology to a wide variety of industries including telecommunications. We carry over 150 premium brands that help your business function and compete more effectively. Contact us to explore today’s most innovative communications solutions!

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