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By Alberto Jessurun / February 7, 2024 / Blog

Cutting-Edge Trends in Signage and Interactive Displays

Discover how to effectively engage the digital generation and stay ahead of the technology curve.

Key takeaways:
  • The digital signage industry is shifting from HD towards vivid ultra-high-definition (UHD) displays.
  • Advancements in LED technology allow customized interactive experiences with unique shapes that mesh with architectural spaces.
  • Interactive kiosks provide many exciting capabilities, including multitouch and facial and gesture controls.
  • To sustainably increase brand understanding and business visibility, LED and OLED displays are the way forward. Low maintenance, energy efficiency, and visual impact make them a win-win.
Whether it’s in a restaurant, airport, hotel, or shopping mall, digital signage continually evolves by offering customers more than outdated static messageboards. These engaging, interactive displays have become indispensable tools that effectively capture and retain attention.

Let’s explore how to leverage advancements in digital signage, video walls, and interactive kiosks into more immersive and engaging customer experiences, and learn about how to apply these trends to enhance customer interaction, brand messaging, and information dissemination. 

The rise of HD digital signage

One major trend in digital signage is the move toward ultra-high-definition (UHD) displays that deliver stunning, pixel-free, ergonomic viewing. UHD, also known as 4K, provides four times more detail than full HD without any display lag. This allows screens to display life-like imagery that instantly grabs attention and treats viewers to immersive and memorable experiences. Many forward-thinking companies have already switched to 4K displays to stay ahead of the curve. Join them.

As tablets and smartphones become more prevalent, integrating social media platforms and mobile devices into your platform is critical to delivering fully omnichannel messaging. Multi-channel integration leverages user-generated content from platforms like X or Instagram and drive engagement with digital signage displays. It also enables customers to interact with your brand through loyalty program or promotional content accessible directly on their devices.

Immersive experiences with video walls

Video walls have reached an inflection point with recent LED  manufacturing and video-processing advances. They are no longer restricted to rectangles or squares; they can bend to fit around corners and columns and seamlessly integrate into architecture.

Beyond shape flexibility, LED video walls also feature better pixels with higher refresh rates, increased contrast ratio, and expanded color gamut. Higher color quality and innovations like chip-on-board technology and transparent substrates open up several opportunities for new applications.

In corporate settings, LED video walls provide impressive visual communication for boardrooms, conferences, and presentations. They enable impactful messaging, collaboration, and information sharing within the workplace.

In the retail and hospitality sector, LED video walls grab attention, convey information, promote products, enhance brand experiences, and create immersive environments that engage customers.

Interactive kiosks: beyond the touchscreen

Interactive kiosks serve a multi-faceted role by providing an accessible, intuitive platform for users to access essential services and information. These devices set a new standard of service delivery across the transportation, retail, healthcare, and hospitality industries, among other, where they facilitate product/menu ordering, check-ins, ticketing, reservations, wayfinding, and self-service checkouts.

Modern digital kiosks provide many capabilities to be excited about, including the following:
  • Multi-touch technology provides more flexibility in the structure of kiosk applications by allowing users to control simultaneous movements from multiple points of onscreen contact. A single user can control the kiosk while others may use the kiosk at the same time.
  • Facial recognition technology uses facial features for verification and identification. High-resolution cameras scan a user’s face when they approach the kiosk, then software algorithms compare the image with a database of facial templates or stored images. If an exact match is found, the kiosk performs the desired transaction, grants access, or any other function. This eliminates the need for manual data entry or physical tokens, delivering faster, secure, and convenient services that drive customer loyalty.
  • Gesture control interfaces use depth and motion sensors to capture and interpret human movements. Users can operate kiosks using mid-air gestures without touching the screen. This provides a fun and engaging way for users to interact with your products or services. Input is faster than a touchscreen kiosk; movements are tracked in real-time. Transmission of bacteria is also reduced and people who are apprehensive about using public shared surfaces feel more comfortable using the kiosk.

Content management and customization

It’s possible to run digital displays from USB drives, but a network with any scale or complexity needs proper planning and management for full content control. It’s essential to include a content management system (CMS) in your digital signage strategy.

A digital signage CMS lets you strategically develop, target, schedule, distribute, monitor, and manage content, remotely or in person, to maximize user experiences. You can customize content through various apps or packages with videos, graphics, templates, and more to ensure the content effectively draws target audiences and meets the brand aesthetic.

Similarly, you can schedule content to auto-play at a specific date, time, or screen to optimize target audiences with relevant messages. Advanced digital signage CMS platforms allows automatically content updates based on specified data triggers, a huge time saver and cost cutter because onscreen changes are dynamic and don’t require human intervention.

Digital signage CMS platforms provide effective analytics tools. You can view how users interact with different content, media, and messages, and discover what works and what doesn’t, as well as where, when, and why certain content types perform better than others.

Sustainability and efficiency in digital displays

As businesses shift toward environmentally friendly digital signage solutions, LED, and OLED technologies provide an edge. They offer sustainability improvements and energy efficiency, with compelling effects.

For example, LEDs consume up to 70% less electricity than traditional fluorescent, incandescent, and halogen alternatives, an immediate cost saver. They produce more brightness using fewer watts by emitting light in one direction. The brightness can be adjusted remotely or automatically to minimize energy waste.

Additionally, LED screens produce negligible heat compared to older display technologies. They are cool to the touch, making them far more energy-efficient, safer, and much less likely to burn out. 

Plus, LEDs can last up to 100,000 hours—and sometimes even longer—even if you run your digital signage 24/7. This is complemented by minimal maintenance, less workflow disruption, cost savings, and a reduced carbon footprint.

Capturing attention in a digital world

As digital displays shift towards UHD and innovative LED technology with multi-touch, facial recognition, and gesture-control capabilities, businesses have unprecedented opportunities to redefine audience engagement. Embracing these technologies is essential to stay ahead of the digital curve, maintain relevance, and captivate audiences.

Unisol International provides best-in-class digital signage solutions with a turnkey approach. We deliver a tailored, integrated, total solution concept that drives the most growth and value for your company. Contact our experts to learn more.

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