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By Alberto Jessurun / August 10, 2022 / Blog

What is Digital Maturity? How to Build it with Digital Signage and CMS

Digital maturity helps a company produce value through digital. It can decide the difference between failure and success. This article discusses digital maturity in detail, alongside its relationship with digital signage and CMS solutions.

Key Takeaways

Digital maturity is vital because it helps a company grow
Digital maturity can be built through leadership, collaboration, adoption, streamlining customer engagement, and digital priorities and foundation

Recently, many companies have been using digital signage and content-management system (CMS) solutions. However, few of these solutions match customer demands and employee requirements. This article explores the importance of digital maturity and how to build it with CMS and digital signage.

What is Digital Maturity?

Digital maturity, which measures an organization's capacity to produce value through digital content, is a significant predictor of success for businesses undergoing a digital transformation. Multiple performance metrics, such as revenue, time to market, cost-effectiveness, quality of products, and customer happiness, provide a competitive advantage for businesses with high digital maturity.

Companies with low digital maturity strain to realize these advantages. Given the significance of digital engagement to business success, the gap separating digital leaders and slackers is projected to widen.

The Importance of Digital Maturity

Digitally mature businesses generate more money and enjoy enhanced productivity, customer satisfaction, and employee engagement. How does digital maturity impact so much? Because digital technologies boost the capabilities and efficiency of businesses.

In the past, digital maturity gave businesses a competitive advantage. The COVID-19 pandemic has altered this by accelerating the adoption of digital technology by up to 10 years. Now, increasing digital maturity is not about outperforming the competition. In the emerging digital-first marketplace, digital maturity is a requirement for survival.

How to Build Digital Maturity

Organizations seeking to grow digital maturity must prioritize leadership that fosters a culture of technological enabling, establish digital-strategy priorities, cooperate with business associates, streamline companywide access to customer data, and concentrate on continuous improvement and evolution. Here is how they can transform their digital maturity.

Leadership

Digital-maturity transition involves people and technology. Without leaders who value digital advances, this transition will fail. Leaders must give employees insight, hope, effort, and engagement to challenge the digital status quo.

Digital maturity blends digitization and revolution. Digital intensity is the investment in technology-enabled activities to change company operations. Transformation intensity is an organization's investment in digital-transformation leadership. Transformation intensity includes an update vision for the future, governance and engagement, and IT/business linkages to accomplish the technology-based transformation. Businesses must invest in management that can drive and change digital strategy companywide to create digital maturity.

Digital Priorities And Foundation

Building digital maturity needs a series of steps building upon one another. Therefore, firms must have a solid foundation consisting of infrastructure and training.

The initial prioritized step is a simple inventory of the organization's present technology. What existing assets currently assist digital transformation? Existing systems include the utilization of shared information or cross-functional messaging applications.

Firms should construct robust internal infrastructure that integrates privacy and security with cross-functional adaptability. Isolated or underutilized data must be incorporated into other activities, services, and products. Executing this with back-end activities is the safest course of action; customer-facing tasks are naturally more visible and more quickly achieve positive and negative market impacts.

To accomplish all of this, firms must prioritize the development of training programs that stress adaptable digital competencies. Teams should assess and adjust rapidly to rapidly evolving technologies.

Collaboration

Organizations should not hesitate to collaborate with external vendors to develop digital strategies. Associations with business partners offer essential resources, such as intellectual property and technology. Extending beyond an organization's IT staff enables innovation, growth, and evolution.

Streamlining Customer Information

Businesses with a high level of digital maturity develop processes that integrate personal and technical skills. This helps allocation of talent and resources for greater tasks and improves and unifies the client experience, resulting in greater success.

Shared customer information and insights enable an organization to create superior customer experiences. When interactions with people and technology are organized and consistent, organizations may engage customers more thoroughly. To remain competitive, providing positive consumer experiences is vital.

Adaptation

Digital maturity is ongoing. Businesses must constantly analyze and embrace new technologies across various business lines to remain competitive. A study by Deloitte indicated greater revenue growth occurs when a wide range of improvements are implemented simultaneously rather than piecemeal. Digital maturity can only be achieved by adopting an open and proactive approach toward building a culture and strategy that adapts to market needs and technological advances.

How CMS and Digital Signage Can Improve Digital Maturity

Some companies are still looking for the perfect CMS to elevate customer experiences. Organizations can devise a strategy for maximizing CMS and digital-signage benefits.

A high-tech digital display does not require a multimillion dollar investment. An excellent digital-signage package can be implemented even for brands determining their technological goals. Several factors influence the digital/CMS ecosystem. These factors include digital displays, content and media, data outcomes, production capabilities, and architecture and infrastructure.

However, there is no one-size-fits-all solution. Business owners can look forward to a long-term journey full of compounding benefits. Increasing opportunities for digital content and incorporating additional data are necessary steps on the road to digital maturity.

Wrap-Up

Digital maturity is a firm’s ability to respond to developments and technological trends. With electronic signage, a company can create clear, timely communication. To improve digital maturity, companies must have leaders willing to go digital, collaborate with other companies, and adapt to changes. Content management and digital signage can elevate companies.

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